Ferrari has had enough of rich customers with absurd requests. Now the Maranello-based car brand is going to further reduce what is allowed by 'special orders'.
Ferrari has decided to put an end to customers' sometimes absurd requests for tasteless cars. In the future, there will be much stricter rules for customized cars from the Italian luxury car manufacturer.
"We must protect our heritage and prevent it from being undermined by short-term trends," says Ferrari design chief Flavio Manzoni.
Ferrari has previously had a good business from custom cars, where customers have been able to order cars with very specific wishes.
In fact, Ferrari made a profit of no less than 1 million kroner per car they produced during 2024. But now a limit has been set. Ferrari will no longer allow the most extreme customizations that customers could imagine.
Through the exclusive "Tailor Made" program, it is otherwise possible to have your Ferrari exactly the way you want it.
But recently, there have been too many extravagant desires that have made Ferrari say no. Gold-plated interiors, neon lights and other overly flashy design elements have begun to threaten the brand's prestige, according to Ferrari.
– Our cars are more than just means of transportation, they are works of art and expressions of the very best in technology.
– We have an obligation to protect our heritage from being diluted by fleeting trends, explains Flavio Manzoni.
The new guidelines mean that Ferrari will be much more restrictive with which modifications will be approved.
The changes must be in line with Ferrari's design philosophy and must not go against the aesthetic expression of the model.
Modifications that do not respect Ferrari's heritage or the brand's classic design elements will be rejected. Changes that could affect the car's performance or safety will also not be approved.
The new rules have already sparked debate. Some Ferrari owners are happy that the brand is now protecting its exclusivity. Others, who want a car that stands out at all costs, see it as a restriction on their freedom.
"For many of us, it's not just about buying a car, it's about creating something unique," an anonymous Ferrari owner tells Autospies .
– If Ferrari starts saying no to everything because they consider it too radical, it may become more difficult to defend the high prices.
Personalization has become an important element in the luxury car industry, and other brands like Lamborghini and Rolls-Royce also offer extensive customization options.
It will be interesting to see whether they will follow Ferrari's example or exploit the situation to attract customers who want even greater freedom.
Ferrari emphasizes that it is not about limiting customers' options, but about steering personalization in a direction that preserves the brand's distinctiveness.
"We will continue to offer exclusive customizations, but within the framework that makes a Ferrari a Ferrari," says a company spokesperson.
How the new guidelines will be received in the long term remains to be seen. But one thing is certain: the most extravagant orders will no longer be realized in Maranello.
