Hyundai admits that the brand got caught up in a trend in the automotive industry, but that the buttons are now making a comeback because customers hate the scares.
Hyundai now recognizes that the car brand has gone too far. Customers hate the brand's use of touchscreens. Therefore, the physical buttons are now returning.
Many drivers have complained about and expressed great frustration with Hyundai's digital solutions, which have replaced the traditional physical buttons.
Touch screens have made it possible to build cars with much simpler cabins. But the development has also created problems. Especially for the drivers.
Many drivers believe that the screens are too difficult to operate on the move. Especially when you need to adjust, for example, the temperature of the air conditioning or the volume of the radio.
Hyundai has acknowledged that this technology may not meet the needs of all customers. Deputy director Ha Hak-soo explains this in an interview with Korea JoonAng Daily .
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– When we started to integrate a touch-based interface, we discovered that people don't prefer it.”
The deputy director elaborates that tests among focus groups have shown that drivers often became irritated or stressed when they could not quickly find the desired settings.
According to Ha, the touchscreens are an unnecessary burden in situations where drivers just need quick and easy access to completely ordinary things – for example operating the radio.
The touch screen technology has become popular among designers because it offers the opportunity to create a minimalist interior. And then it is cheaper to collect all functions in one screen, rather than spreading them out over several buttons.
But that doesn't suit drivers very well. Especially because for many it is a challenge to operate a touch screen at all when they already have to concentrate on the traffic. Many of Hyundai's customers have directly said that they miss cars with physical buttons.
Hyundai is also aware of drivers' dissatisfaction with the screens. For the same reason, several of the 'old' buttons that disappeared when touch screens were introduced are returning.
An example of the change at Hyundai can be found in the facelifted Ioniq 5, where there are still physical buttons to be found. The South Koreans are far from the only ones backing down when it comes to touchscreens.
Volkswagen has also had to lie down to make customers happy. Thus, the physical buttons also return in cars from Wolfsburg. And so BMW director Oliver Zipse believes straight away that the largest screens in cars will be banned. Read more about it here .
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