Jaguar and Land Rover are now stepping on the brakes when it comes to electric cars. Instead, the focus shifts to the hybrids.
The JRL group – or Jaguar Land Rover – is now slowing down its own strategy. At least when it comes to electric cars.
In 2021, it was predicted that the Indian-owned British brands would have at least 8 electric cars on the roads by 2026. However, JRL pulled that ashore when it presented its annual accounts.
The JRL group's managing director, Adrian Mardell, is now telling the media that the plans for electric cars are being reduced both in number and in time. In any case, it goes 'a little slower' with the electric cars.
– We are singing a bit more slowly than we said three years ago.
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– But we do it to ensure that we have the best possible and best developed cars on the street, says the director to Autonews Europe .
Adrian Mardell emphasizes in the same interview that it is still the plan that the car brands he is responsible for will only build electric cars. But he admits that interest in them is waning.
For the same reason, both Jaguar and Land Rover will now shift their focus to hybrid cars. They must play a bigger role until the electric cars are ready, it says.
– We see that other car brands lose their breath a little when it comes to electric cars. Conversely, the demand for hybrids has been surprising.
– That is why we are working hard to get more hybrid cars on the market, says Adrian Mardell.
JRL experienced a 68 percent increase in hybrid sales last year. This corresponds to 45,224 new cars. The group aims for customers to buy new hybrid cars in 60 percent of cases in 2030, because they only want electric cars in 2036.
