Tuesday, February 17, 2026

The EU's punitive tariffs work – China brand postpones Danish launch

The state-owned Chinese brand Changan will establish itself in Europe. But the EU's punitive tariffs put obstacles in the way, and now the presentation is being postponed.

The state-owned Chinese car company Changan said very recently that it wanted to establish itself in Europe, including Denmark.

The plan was to first introduce the Danes to the electric SUV S07. And already in the course of this year. But now a launch event in Milan, which should have taken place at the end of October, is being postponed.

This is written by Norwegian Motor .

– As negotiations are still ongoing between Europe and China regarding the customs situation, they did not feel that it was right to carry out the launch right now, writes Kristin Estil Jacobsen at Hill & Knowlton, who is Changan's Norwegian representative, to the media.

According to the media, Jacobsen emphasizes that Changan, despite the situation, which imposes punitive tariffs on all electric cars built in China, still wants to go to Europe. And that you are therefore 'still working at full blast' to get everything in place.

READ ALSO: Electric car completely burnt down three houses – "no ordinary fire"

There are also other car brands that do this. Aiways, which is already in Denmark, hopes that by moving everything other than the car production itself out of China, the business can be saved.

However, the internal competition in the car market in China has already claimed its first victim. HiPhi was praised for both being able to drive far and live up to its actual consumption figures. However, the brand is now a thing of the past after production has been at a standstill for more than a year. Read more about it here .

Read more exciting news from and about the world of cars right here!

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