What does fashion have to do with cars? Well, we don't know that either, but Polestar and Soren Le Schmidt are now giving it gas together at Kongens Nytorv.
Polestar teams up with the renowned designer Soren Le Schmidt for an alternative event.
On 11 December, the skating rink at Kongens Nytorv will be transformed into a stage for fashion and innovation, where sustainability is at the centre.
Soren Le Schmidt's collection for the show is created from recycled materials from his studio and includes designs from past rode lober events.
The collection's black and white shades combined with architectural cuts show how elegance can go hand in hand with consideration for the environment, writes Polestar .
Polestar contributes to the project with its cars and showroom close to Kongens Nytorv. The cars transport the models while the show's after-party is held at Polestars Space, which will also exhibit two of Le Schmidt's designs for the rest of the year.
Henrik Bang, director of Polestar Denmark, expresses his pleasure at the collaboration and highlights shared values of sustainable design.
Soren Le Schmidt shares the enthusiasm and highlights how Polestar's minimalist approach inspires him to think new in fashion.
The event starts at 17:00, and although the show itself is only for invited guests, interested parties can follow along from the surroundings of the skating rink.
The collaboration not only marks a unique intersection between fashion and technology, but also a vision of a more responsible future for both industries, as Polestar describes it.
