Ford now admits that it was 'too ambitious' to say goodbye to the internal combustion engine. The development of new hybrid cars is now starting.
Ford must once again bite the sour apple. First, the brand publicly abandoned the goal of selling only electric cars in Europe, and now it applies to hybrid cars.
The brand wants to stick to them, even though it was said that everything with internal combustion engines within the EU should be phased out by 2030 at the latest.
– I don't think we can go all in on anything, because our customers decide that they are all in, and it progresses at different speeds around the world, says Marin Gjaja, chief operating officer at Ford's Model E- program, for Autocar .
Ford has already said goodbye to hybrid cars by killing everything from the Mondeo to the Fiesta. A small plaster on the wound is the Puma and Focus models. But the latter goes to the grave according to plan as early as next year.
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There are many indications that Ford must start all over again with the cars. You have nothing to put the new hybrid engines in.
Ford is left without the factory that could have built the future hybrid cars. The brand has sold its factory in the German city of Saarlouis to a pharmaceutical company.
However, Ford in Denmark initially tried to send its press manager to the city to deny the story to Boosted. Read more about it here .
Conversely, Ford isn't the only one rushing back to the hybrid car because that's what customers want. Genesis, Hyundai's premium brand in the US, has recently done exactly the same.
And at Mercedes, 105 billion Danish kroner will now be spent on hybrid technology. However, Volkswagen will spend even more. Read about it here .
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