From 2030, Volvo in Denmark may no longer call itself 'royal court supplier'. The importer does not take that seriously. At least not officially.
From 2030, the title "royal court supplier" will be phased out. Something that means that 104 companies, including Volvo in Denmark, are no longer allowed to use the predicate.
The Royal Household has decided to abolish the scheme, as it is no longer considered to be up-to-date.
In a press release from the royal house, it appears that the selection of companies does not always reflect the current situation, as some court suppliers have not delivered goods to the royal house for years. While others who actually deliver to the royal house have not been given the predicate.
Volvo is not the only car importer that will soon not allow itself to be associated with the royal family. The same applies to Semler Group, which handles the import of cars from the Volkswagen Group in Denmark.
According to Tobias Altehed, director at Volvo Car Denmark, it does not mean much that you are no longer allowed to call yourself a court supplier. That's what he says to Motor magazine.
READ ALSO: Bugatti Mistral is unofficially the world's fastest convertible
However, Volvo can look back on a long history associated with the royal house. Queen Margrethe's first car was a Volvo Amazon from 1958. And her son, the current King Frederik, got a Volvo 480 ES as an 18th birthday present.
The Swedish royal family has also been happy with Volvo. Boosted has previously found several of the royal family's former Volvos for sale signs in the windscreens. In fact, the Swedish king Carl Gustaf is something of a car enthusiast.
However, Carl Gustaf's favorite brands are German and from Munich. However, the love for BMW has made headlines several times in both Swedish and international media. Partly because he is wrong several times. Read more about it here .
Read more exciting news from and about the world of cars right here!
