Mercedes' electric cars have so far stood out significantly from the rest of the model range. But now the electric cars must 'look like a classic Mercedes', says managing director Ola Källenius.
From 2026, Mercedes' electric car will be closer to 'a classic Mercedes'. At least in a wise way. This is what the brand's managing director Ola Källenius says.
This is written by Autobild .
Källenius, who earlier this year turned down Mercedes' ambitions and efforts on the electric car front, explains that from 2026 there will be permanent changes in the design language of the car brand.
– From 2026, we will see a permanent change in the design language. Our electric cars will be more visually based on the "classic" Mercedes design and will therefore look unmistakably like a Mercedes, says the director.
As an example, Ola Källenius mentions that the iconic Mercedes star can now be found on the facelifted EQS.
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But it is not only electric cars, whose design must now reflect Mercedes to a greater extent. So should the model names.
The brand from Stuttgart is getting ready to drop the EQ designation. The electric cars must instead slide more than in the existing model range. For example, the upcoming S-Class is available both as a pure electric car and a hybrid version.
Much apropos of the hybrids, Mercedes announced earlier this year that it is now ready to throw several billion kroner into the development of that technology. The management's hope is that for the extremely high amount of money, you will get more cars that can drive 'very far on electricity alone'.
At the same time, however, Mercedes is facing huge savings rounds. As early as 2022, the brand made it clear that somewhere between 15 and 20 percent should be saved on operations. The brand's own figures show that a saving of 16 percent has been achieved compared to the money spent in 2019.
However, the car brand is far from the only one to come up with savings plans these days. The giant sub-supplier to the automotive industry Bosch has just announced that it is necessary to fire another 5,500 employees in order to get the business back on track. Read more about it here .
