They cost a fortune to equip the car with. But unlike the Danes, the Dutch are not allowed to drive around with custom license plates.
In the Netherlands, they have chosen to go against the grain and not introduce the so-called optional license plates, which are otherwise popular in countries such as Denmark, Belgium, Germany, the United Kingdom and the United States.
A study conducted by the Dutch Ministry of Infrastructure has concluded that the disadvantages of personalized license plates outweigh the advantages.
The primary reason for the decision to maintain the ban is that license plates in the Netherlands are linked to the vehicle and not to the owner.
Changing this system would require significant investment, both in time and money, and the Dutch government believes that this is not commensurate with what the state will be able to earn from personalized license plates.
This is what Autovisie writes.
In Denmark, custom license plates were introduced in 1988, following the Swedish model.
In other countries, especially England, an extensive trade in license plates has emerged, where particularly sought-after combinations can cost enormous sums.
In 2014, for example, the license plate "25 O" was sold for 518,480 British pounds. This corresponds to more than 4.6 million kroner.
But that's peanuts compared to the fifteen million dollars that a driver in Dubai paid for the license plate "P7" back in 2024.
While some may find personalized license plates entertaining, there are also those who perceive them as ostentatious and unnecessary.
In the Netherlands, they have therefore chosen to prioritize practical considerations and avoid unnecessary costs rather than allowing for the individualization of license plates.
And perhaps the hassle of checking that the license plates are not equipped with offensive messages. On that account, several Danish license plates have already been banned. Read more about it here .
The debate over personalized license plates illustrates different attitudes towards individualization and what the state should spend money on.
Whether you consider wishlist license plates a good idea or not is ultimately a matter of personal preference.
The fact is, however, that they – the so-called license plates – are not part of current legislation in the Netherlands, and they will not be in the near future.