Lamborghini is now postponing the launch of the brand's first electric car, the Lanzador, until 2029. Officially because the market is not ready yet, says boss Stephan Winkelmann.
Lamborghini has chosen to postpone the launch of its first electric car until 2029. The decision was made on the basis that the market is not yet considered mature for electric cars in Lamborghini's segment.
While competitor Ferrari plans to introduce its first electric car in 2025, Lamborghini has chosen a different strategy.
According to a statement from Reuters, Lamborghini does not believe that customers in its niche are ready to accept an electric car in the coming years, pushing the launch of its electric car from the previously announced 2028 to 2029.
“We don’t think 2029 is too late to come up with an electric car. We don’t believe the market in our segment will be ready in 2025 or 2026,” Lamborghini CEO Stephan Winkelmann said during a meeting with reporters at the company’s headquarters in Sant’Agata Bolognese.
Lamborghini has already pushed back the timeline for its electric car once. It was originally set for 2028, but now it has been postponed by another year.
Instead of a fully electric model, Lamborghini has chosen to prioritize the development of its classic engines with V8 and V12 technology for its existing sports cars. At the same time, the SUV model Urus has received an update in the form of a plug-in hybrid version.
Stephan Winkelmann highlighted that the company is still evaluating other options in the transition to greener technologies. Synthetic fuels are one of the solutions that Lamborghini is considering including in its future cars.
– We believe that this is the right way to shape the future. There are ongoing discussions about synthetic fuels, and that is an option for our type of cars, Winkelmann said according to Reuters .
The decision to postpone the electric car is also an indication that Lamborghini continues to see potential in traditional engines and hybrid solutions, while awaiting market developments and customer demand. While other manufacturers are aiming to be at the forefront of the shift to electric cars, Lamborghini is maintaining a more cautious approach and sticking with their current technology for a few more years.
The eventual launch of Lamborghini's electric car in 2029 will therefore be an important step in the company's transition to electrified models. Until then, the focus will be on improving existing engines and hybrid technology in their models.
Lamborghini is far from the only one putting the brakes on electric cars. Mate Rimac, who founded Rimac Automobili and now owns Bugatti, believes that the really rich drivers don't bother with electric cars at all. Read more about it here .
