Freddy Sorensen has turned a large deficit in 2022 into a plus of millions in the company behind the traffic alarm Saphe. And he has proven it.
The man behind the traffic alarm Saphe Freddy Sorensen is making money again in Denmark. After a loss of several million kroner in 2022, the business has turned around again.
This is shown in the company's latest annual accounts.
The profit amounts to DKK 3.5 million. Saphe himself attributes the development to the fact that over time more than DKK 100 million has been spent on the development of the app. Blue. with a subscription solution.
Right now, 320,000 drivers pay a subscription with the company. Over 2 million motorists have already bought the actual device behind the traffic alarm.
However, it is not the first time that the millions have poured in. Conversely, Freddy Sorensen is also not unfamiliar with millions pouring out.
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In 2017, for example, the Aalborg company earned DKK 30 million. DKK after tax. That number had shrunk to a surplus of DKK 2 million in 2021. And in 2022, it therefore went significantly into the red. Specifically with 2 million kroner.
It wrote, among other things, Finance then.
According to Freddy Sorensen, the speed limits change every year on approximately 10 percent of the total 75,000 kilometers of road in Denmark. And that without any public authority necessarily registering it.
However, a traffic alert is no guarantee that speed bumps are a thing of the past. On the contrary, speed control is still furiously good business for the Danish state. Previously, Boosted compiled an overview of just how much the mobile photo vans spit into the state coffers each and every year. Read more about it here .
However, it is far from all countries that gossip hooks such as traffic alarms are legal at all. However, it also depends on how the 'alarm' is designed. In 1999, a Danish example was acquitted of driving around with a radar detector which is otherwise illegal. But the equipment is just as illegal in several other EU countries. In Belgium, for example, the penalty is 15 days in prison.
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