Denmark's cheapest car is a Dacia Sandero with yellow number plates. For the money, Ferrari Purosangue owners can't even get one shock absorber.
Ferrari is not just among the car brands that earn the most. The Italians are the ones who earn the most per car throughout the industry. But the spare parts are also a very good business.
The active shock absorbers in the new Ferrari Purosangue are a frighteningly good example of this. Ferrari charges 13,134 euros per piece for the shock absorber. That is 98,018 Danish kroner.
It is Dutch autovisie.nl that has unearthed the price from Ferrari's spare parts catalogue.
That is, with the current exchange rate. And it can get even wilder. Because in Denmark you can actually – despite an insanely high registration fee – get a car for that money. And you will even have money left over.
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Specifically, a Dacia Sandero with yellow plates – which is also Denmark's cheapest car – costs DKK 93,472 excluding VAT. For that kind of money you get a Sandero with 90 petrol horses, 6 manual and a three-year warranty. But you can't get a shock absorber for a new Ferrari.
On the other hand, the shock absorber, which Ferrari calls the Multimatic True Active Spool Valve, is immensely advanced. And not only that. Every time Ferrari needs one or perhaps a set for a Purosangue, the order must go through the same supplier.
The result is an absurdly advanced construction, which uses sensors to constantly read the smallest movements of the car and the progress of the road. No wonder that Purosangue without tax costs from 390,000 euros.
Here at home, 3 Purosangue were registered last year. Sales of the model, which is otherwise severely limited from the factory in Maranello, have however been stagnant in the first half of 2024. At least in Denmark.
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