Ferrari is doing well. So well, in fact, that the US can run and jump. The car brand will not move production, even though Trump threatens high tariffs.
Ferrari has clearly refused to move production to the United States, despite threats of new tariffs that could hit the international market.
The brand's director, Benedetto Vigna, emphasizes that Ferrari will only build cars in Maranello, Italy. The clear statement comes in response to questions about whether Ferrari would consider establishing factories outside of Italy.
"We produce cars in Maranello," Benedetto Vigna said in an interview with Reuters , adding:
– We will sell cars in the United States, but we will produce cars in Maranello.
The move comes in the wake of threats of higher tariffs from incoming President Donald Trump.
While changes in trade terms could affect international markets, Vigna doesn't think it will affect appetite for Ferrari's street cars in the U.S. Instead, the director says the brand will adapt. It will also be hit with tariffs.
"Our order book is pretty strong. He (Trump, ed.) decides what to do here, and we will adapt to the new rules… there will be tariffs for us, for everyone. It's good because when the reality around you changes, it's a way to encourage more and more innovation," he said.
Ferrari recently opened a new factory in Maranello, where production capacity has been further strengthened. The inauguration was attended by, among others, Italian President Sergio Mattarella and Chairman of the Board John Elkann. Elkann soon became director of the entire Stellantis.
According to Vigna, the new factory underlines Ferrari's commitment and commitment to Italy, regardless of external pressure.
Another key plan for Ferrari is the launch of its first fully electric car, which is expected to be presented in the fourth quarter of 2025.
The question of the car's price, which has previously been rumored to be over 500,000 euros, was not further clarified. According to Vigna, we will have to get closer to the actual launch date to know more about the price.
Ferrari's strategy is clear: Production must remain in Maranello, while the cars must continue to find their way to markets like the United States, despite possible customs challenges.
