Wednesday, June 10, 2026

Company behind Danish car business lays off 350 extra people

Norwegian Schibsted Media, which owns several large newspapers and the Danish Bilbasen, is now laying off another 350 employees in the Nordic region and Poland.

Norwegian media group Schibsted, which owns the Danish website BilBasen, has announced a round of layoffs that includes 350 positions in the Nordic region and Poland. The layoffs correspond to 13 percent of Schibsted's total workforce in these regions.

Schibsted Media, which operates a number of digital services and newspapers, including DBA and Den Blå Avis in Denmark, Aftonbladet and Svenska Dagbladet in Sweden, and VG and Aftenposten in Norway, justifies the round of layoffs with the current economic situation.

This is reported by, among others, the Norwegian business newspaper E24 .

"It is not an easy decision to say goodbye to talented employees, but given the economic situation there is no other option," says CEO Siv Juvik Tveitnes in a press release.

At an information meeting on Wednesday morning, Juvik Tveitnes stated that the layoff round will affect all units in Schibsted, but it is not yet known which departments and countries will specifically be affected by the layoffs.

On the other hand, it was not more than six months ago that the same media group announced that there would be layoffs. At that time, the number on the table was 250. It also appeared that the positions were and are in Denmark.

Layoffs are the order of the day at the moment. And this is especially true in the automotive industry. A new analysis from the industry organization Clepa concludes that 54,000 people were laid off across the largest players in the European automotive industry last year alone.

But not everyone is in a hurry to fire. Some are also hiring. And at a pace that can make it difficult to find enough people.

For example, several French media outlets reported this week that Toyota urgently needs at least 500 jobs at a factory in the country. The brand will also hire an additional 100 people per month in the coming months to meet demand.

However, things look even wilder in China. In just three months over the course of 2024, BYD, which is competing with Tesla to produce the most electric cars, hired a whopping 200,000 new people.

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