Citroën has been selling cars in Australia since 1923. But after 101 years, it's over. On November 1, the car brand leaves the country.
Citroën will soon be a thing of the past in Australia. The brand has otherwise been present here since 1923. But extremely poor sales are now causing the French Stellantis brand to withdraw.
Thus, 1 November 2024 is the end of the car brand in the country, which geographically is considered a continent in itself.
In fact, Citroën has sold so few cars in Australia in recent years that it has had to see itself overtaken by Ferrari. The French brand sold just 87 cars in the first half of 2024. In the same period, Ferrari sold 113 cars to Australians.
In fact, only McLaren and Rolls-Royce, with 41 and 26 cars respectively, have sold fewer new cars in Australia than Citroën.
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David Owen, who is the managing director of the Australian importer, acknowledges the history of the brand, but can otherwise look forward to life as an unemployed person after 1.11.2024.
– It has not been an easy decision (to shut down in Australia). But it is taken with regard to the current and upcoming products that will be available in the country and based on what new car buyers prefer.
And the latter is not Citroën. However, existing owners need not fear that the Stellantis Group will leave them on their own land. According to David Owen, a network of service departments and workshops remains in the huge country.
At home, Citrö has no plans to flee, but the brand has seen better times in Denmark as well. The latest figures reveal that Citroën in Denmark has sold 3,048 cars in six months. That is fewer than both Hyundai, Nissan and Volvo, but enough for 13th place on the sales lists.
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