They lose a million kroner per electric car. Yet in 2024, Ford sold more Mach-Es than real Mustang models.
Ford is experiencing an interesting development in the sales of its Mustang models. The electric car Mustang Mach-E is now surpassing the classic Mustang sports car in sales figures.
In 2024, Ford sold 51,745 Mach-Es, up 26.9 percent from the previous year. The classic Mustang, on the other hand, saw a 9.5 percent drop in sales, with just 44,003 cars sold.
Mustang sales have been volatile in recent years. In 2022, Ford saw its lowest Mustang sales ever with just 47,566 units sold.
This is what Motor1 writes.
The following year, sales rose to 48,605. But in 2024, they fell again. Two of the lowest sales figures in Mustang history have thus been recorded within the past three years.
Ford has not yet announced plans to reverse this trend, or whether it intends to do anything about it at all.
The Mach-E's success can be attributed in part to aggressive dealer discounts. Mach-E sales now outpace other popular Ford models like the Ranger (46,205 units sold) and the F-150 Lightning (33,510 units sold) at home in the U.S.
The Mach-E has also outsold all Lincoln models in sales. Whether you consider the Mach-E a true Mustang or not, the numbers are incontrovertible. The electric car is ahead.
Ford is now the only car brand still building a classic muscle car after production of the Dodge Challenger and Chevrolet Camaro ended last year. Neither model will receive a successor.
One might expect this to boost Mustang sales, but the numbers point to something completely different. However, the future of the Mustang as a sports car is not as uncertain as the sales figures might suggest.
Managing director Jim Farley has assured his customers that Ford will always build such a car with a V8 engine. 'Even if we have to be the last to do it', to quote the boss himself.
