BMW firmly took the lead among German luxury brands in 2024 when it came to electric car sales.
With almost 370,000 electric cars sold worldwide, BMW beat both Audi and Mercedes-Benz – even combined.
According to figures from BMW, the brand sold a total of 368,475 electric cars last year (excluding Mini and Rolls-Royce). In comparison, Audi delivered 164,000 electric cars, while Mercedes-Benz reached 185,059.
The two rivals sold a combined 349,060 cars – almost 20,000 fewer than BMW alone.
BMW reports that electric car sales increased by 13.5 percent compared to the previous year, and that 2024 was also a record year for BMW's electric cars in the United States.
Meanwhile, things went the other way for the two competitors: Mercedes-Benz fell 23.1 percent, and Audi experienced a decline of 8 percent.
The other brands in the BMW Group also contributed to the growth. Mini sold 56,171 electric cars, which corresponds to growth of 24.3 percent.
Rolls-Royce sold 1,890 copies of its electric luxury model Spectre – a sharp increase from the 326 cars the previous year.
In total, the BMW Group sold close to 2.5 million cars in 2024, which is four percent fewer than the previous year. However, the share of electric cars increased significantly and now accounts for 17.4 percent of total sales. In 2023, it was 14.7 percent.
However, the goal is much more ambitious. BMW has previously announced that half of the group's sales will come from electric cars by the end of 2030.
Key to this development will be a series of new models in the so-called "Neue Klasse" series, which marks the next generation of electric cars from BMW.
The first Neue Klasse models – an electric version of the 3 Series and the X3 SUV – are expected to arrive later in 2025.
BMW promises over 480 kilometers of range (and up to 900 kilometers for the top models), as well as fast charging with 800-volt battery technology and improved energy efficiency.
By 2028, at least six new electric cars in the Neue Klasse series will be in production, BMW promises.
The brand is thus strengthening its competition against both American and Chinese electric car manufacturers – and therefore also against its German rivals.
