Friday, April 19, 2024

Volkswagen registers the model name "tense"

Volkswagen has trademarked eight new model names. Several of them are, to say the least, strange.

Weird car names in themselves are nothing new. But it is at least as strange that the car brands keep doing it.

BYD, which previously shamelessly copied everything from Mercedes' cars to BMW's logo, calls one of their cars 'tang'. Yes, seaweed found on the Danish beaches.

Other car brands have complained that their model names are directly illegal in Denmark. Read more about it here .

And at Volkswagen, you will also be part of the absurd trend with model names. A look at the patent office in Germany reveals this.

READ ALSO: Authorities demand answers to critical fault in Danish Ford cars

That's what Auto motor und Sport writes.

Specifically, Volkswagen has sought to have the following eight names protected as trademarks: Airon, Angra, Hera, Tempus, Tera, Therion, Thron and Tukan.

There are several of the names that may well make sense. For example, Therion may well be a successor to VW's failure of a flagship, the Phaeton.

But there are also names that Volkswagen should probably just lock away in a drawer and never think about again. For example, the name "Tukan", i.e. exactly like the bird with the distinctive beak, is hardly something that attracts new customers.

Or how about the name Tempus, which in both English and Danish can mean "strained," if you translate it directly. No, right?

But yes, Volkswagen may not be considering it right now. But nevertheless, these are names that you don't want competitors to be able to use.

Volkswagen generally needs a tailwind. In fact, it lags so much in Wolfsburg that the car brand is now criticizing the German government for not doing enough.

At least not when it comes to electric cars. Volkswagen directly warns that the country's car industry would not be able to send 15 million electric cars on the street if some support kroner does not fall from the treasury.

Stupid model names abound. In fact, the vile ones too. We have collected them in a list here . We are probably not saying too much by revealing that the Mitsubishi Pajero is extremely unlucky in Spanish-speaking countries.

Read more news from and about the automotive industry right here!


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