Volkswagen is now so pressured in the Chinese market that the otherwise Dane-friendly ID.4 is being reduced to 140,000 kroner.
Volkswagen has lowered the price of the electric car to 140,000 kroner. So far, this is the price of the base model on the Chinese market.
But because there is a crazy price war going on in the Chinese market, it does not rule out further price drops.
This is reported by CarnewsChina .
The price drop has also been noted by Danish industry analyst Rene Tonder, who, on the other hand, does not see the Chinese price war spreading to Europe.
– I am not arguing that we will see exactly the same development in Europe as in China, writes Tonder in a post on LinkedIn.
The Danish analyst believes that the Chinese are waging a 'last man standing' war against each other. This means that only the car brands that are willing to invest the most money will ultimately remain in China.
– The car brands must sacrifice earnings for a (long) period and instead have as a strategy simply to be one of the, perhaps relatively few, electric car manufacturers left when the war is over.
However, the ID.4 is not the only model that Volkswagen is willing to sacrifice earnings on. The sister model, the ID.4 Cross, which is also available in Denmark, has also been reduced to the starting price of 140,000 kroner.
However, it's not a miracle of a car for that kind of money. The battery pack is relatively small at 52.8 kWh.
The Chinese's own range calculations say that it is enough for 425 kilometers on one charge.
But the more expensive models of both the ID.4 and ID.4 Cross have also been reduced in China. The top model Smart Extreme Long Range cost 211,888 yuan until this week.
This corresponds roughly to the same amount in Danish kroner. The price is now 191,000 kroner.
