Ford has long maintained that the brand's dealers have to pay a lot of money to even be allowed to sell electric cars. But that is now in the past.
Some car brands are regretting the goal of only building electric cars. Others that they would force drivers to pay for features such as heated seats.
And then there's Ford. The brand is now undoing its entire policy on electric cars, which forced the brand's dealers to pay massive sums to be allowed to sell electric cars at all.
CNBC writes that.
It has been less than two years since Ford began demanding that special dealers in the United States pay up to $1 million in fees to train employees in 'Ford electric cars' and other equipment for the business.
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But it's over. This is confirmed by the brand's deputy director Marin Gjaja. Thus, Ford dealers will no longer be forced to pay to sell electric cars at all. The "electric car certification" has otherwise cost them between 500,000 and one million dollars to obtain.
But first the dealers began to complain about the very expensive item, then the brand's own electric car sales began to fall, and now Ford has completely regretted the strategy with electric cars. Among other things. in Europe. Read more about it here.
Ford, which otherwise loses 1 million kroner on every electric car the brand sells, does not say anything about whether dealers who have paid the outrageous sums now get the money back. They have purchased something that no longer exists.
However, it was already at the end of May that the first media could tell that Ford was getting ready to drop the crazy demand. Conversely, we had to go all the way to mid-June, because the brand finally gave up.
Read more exciting news from and about the world of cars right here!
