Some of Porsche's shareholders believe that the car brand should speed up sales of petrol and diesel cars. At least until customers want to buy electric cars again.
Not everyone thinks it's cool that Porsche is pumping out electric cars and electrification through the model range.
Now a number of the brand's shareholders question whether the strategy is the right one. And in fact the shareholders do more than that.
Because they believe that Porsche, instead of electric cars, lives up to the sales of diesel and petrol cars. All in a market where interest in electric cars is steadily declining.
The discussion arose at the car brand's annual fashion show last week. Bloomberg writes that.
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One of the shareholders who are now questioning whether Porsche is now also doing the right thing is Deka Investment. The German investment fund, which was founded in Berlin in 1988, believes that Porsche should accept lower sales and not be tempted by price cuts.
Something the car market – and especially when it comes to electric cars – is otherwise very much affected by at the moment. At home, Tesla has, for example, cut some of the price in several parts of the model range. Read more about it here.
However, Porsche sticks to a strategy that 80 percent of sales by 2030 must come exclusively from electric cars. However, this does not mean that the 911 icon will disappear. Most recently, the car brand sent the first hybrid version of the iconic sports car onto the street.
And it's not necessarily bad news. Because even if it means saying goodbye to the iconic detail with the left-centered ignition lock, the hybrid has become extremely potent. Just like the engine has grown. Both in the number of horsepower and displacement. Read more about it here .
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