BMW was beaten for putting the heated seats behind a paywall and had to drop it again. Now the Germans are trying again with extra payment for standard equipment.
BMW has not given up on the idea that their customers have to pay much more for new cars. Although the Germans were beaten for putting, among other things, the seat heater behind a paywall.
So now the brand is trying to charge for standard equipment as if it were something on the optional equipment list.
Specifically, BMW now charges to activate the adaptive chassis, which many of the brand's models already come with from the factory.
The motorists have thus already paid once to have the car delivered with that undercarriage. It just can't be used because BMW gets paid to activate the adaptive part.
READ ALSO: Plug-in hybrid breaks world record – covers 2,100 km on one tank
This is written by several media – i.a. Engine1 .
Technically speaking, the adaptive M chassis, as BMW calls it, is not a service that BMW owners have to pay for on a monthly or annual basis. But that's how it can be.
Already now, BMW owners in the US can activate the adaptive chassis their cars already have from the factory through the so-called Drive Store.
In order to use equipment that the cars already have and which has already been paid for once, BMW owners can also waive a one-off sum of 500 dollars, corresponding to 3,400 Danish kroner. Then the brand permanently unlocks the adaptive chassis.
Charging for standard equipment that was optional isn't the only way BMW tries to rip off their customers.
In order to get more people to choose an electric car, BMW is now directly trying to give their customers a bad conscience with new cars that can be connected to the brand's smartphone app. Read more about it here .
Read more exciting news from and about the world of cars right here!
