Xiaomi will no longer only produce mobile phones. The SU7 is the Chinese's first take on a car, and it impresses so much that the stock is skyrocketing.
Chinese Xiaomi is now also a car brand.
And it has gone beyond all expectations with the brand's first model SU7. A car that the Chinese have, among other things, hired the controversial former BMW designer Chris Bangle for the development of.
And the Chinese must know something. Because on paper – more specifically on the stock market – Xiaomi is now worth a staggering $55 billion.
By comparison, Ford, which has 120 years behind it, is 'just' worth 52.4 billion dollars. In fact, even General Motors has to see itself overtaken by the Chinese.
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So what is SU7? Yes, it's a car the size of the Porsche Taycan. Xiaomi has also priced the car so aggressively on the domestic market in China that analysts believe that each SU7 makes a loss of just under 10,000 dollars. This corresponds to DKK 69,200 at the current exchange rate.
However, the new Chinese car brand can boast that over 50,000 motorists ordered an SU7 in just 27 minutes. At least that's what Xiaomi itself claims.
In total, the Chinese claim to have received more than 90,000 pre-orders for copies of the SU7 in the first 24 hours after the order books were opened. Perhaps because the basic edition costs 207,000 Danish kroner.
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