Thursday, June 20, 2024

Media: Ford drops special requirements for all electric cars

The rules were introduced to squeeze more money out of dealers who wanted to sell electric cars. But now Ford – which is losing millions on electric cars in particular – can drop the whole plan.

Since 2022, Ford has forced a number of the brand's dealers through a furiously expensive so-called certification process.

The engagement, which i.a. requires investment in charging stations and a number of expansions of the dealers' shops, may well be headed straight for the bin.

Many dealers have said no thanks to Ford's demands, and now so many have apparently said no that Ford is ready to drop all demands and restrictions.

That's what Auto News writes.

READ ALSO: In less than 2 years, Polestar has lost DKK 177 billion

However, Ford tries to explain to the media that it does not wish to 'exclude some of the many dealers who want to sell electric cars'.

This is what Lisa Drake, the deputy director of Ford's electric car department, tells us. Now she says on Ford's behalf that the car brand will take care to train 'all dealers in selling electric cars'.

On the other hand, there is the fact that electric cars are actually not a good business for Ford in particular. The car brand loses DKK 1 million on every electric car it sells. Read more about it here.

At the same time, Ford in Europe has withdrawn the goal of only selling electric cars on our continent. Otherwise, it should have happened by 2030 at the latest.

However, Ford is not the only car brand that is currently finding reverse gear and stepping on the accelerator when it comes to electric cars. Mercedes also now says that it does not know when the electric car will outperform the internal combustion engine.

Other car brands are now lining up, with the hybrid car being the most interesting. At Volkswagen, you are downright surprised that this is now what motorists want to drive in. Read more about it here.

Read more exciting news from and about the world of cars right here!

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