Disgruntled Tesla owners are buying stickers to distance themselves from Elon Musk. Matt Hiller from Hawaii saw the opportunity and is now making money from his online business.
Matt Hiller from Hawaii has made a lot of money selling stickers targeting Elon Musk and Tesla, even though it all started as a small online side business.
Hiller originally worked at an aquarium. He wanted to earn a little extra money on the side, so he sold stickers online via the platform Etsy.
The situation changed significantly for him. This happened when Elon Musk took over the social media platform Twitter in 2023. More people started to get annoyed with the Tesla boss.
Matt Hiller saw a business opportunity in the growing irritation. He reacted quickly and designed new stickers. They contained critical messages against Musk.
This is what MotorBiscuit writes.
The stickers quickly became popular with drivers and are now seen on Tesla cars all over the world.
Popular anti-Musk stickers for Tesla
One of the best-selling stickers has a specific text. The text reads: "WE BOUGHT IT BEFORE WE KNEW ELON WAS CRAZY".
Some Tesla owners are actively using the sticker. According to them, they want to show that they distance themselves from the controversial CEO in many ways.
Others use it as a joke on their electric car.
Hiller has created several different designs for the cars. One sticker simply says "Elon Sucks." Another design resembles the logo for the clothing brand Anti Social Social Club.
The second sticker instead reads "Anti Elon Tesla Club." A third design is also causing a stir among other road users. It reads "Elon is a Dogebag."
The latter is a deliberate play on words on Hiller's part. It refers to Musk's role in the government's DOGE program. At the same time, it directly refers to the cryptocurrency Dogecoin.
Protests and controversy surrounding Tesla and Musk
Protests against Elon Musk and Tesla have become more common. Activists have demonstrated at several of Tesla's factories. Electric cars from the brand have also been vandalized.
Some Tesla owners are responding to the negative attention. They have chosen to replace the logos on their cars. You can see cars with Mazda or Audi emblems instead of Tesla's own logo.
They do this to avoid becoming the target of angry protests. They don't want their car to be directly associated with Tesla and Musk. They hope it will deter vandalism.
While some Tesla owners try to hide their cars, Matt Hiller does the opposite. He's taking advantage of the situation commercially. And it's proven to be very lucrative for him.
His stickers became extremely popular in a short time. In his best month, he earned over a million Danish kroner from sales. This shows the potential of this special niche.
Some days, sales are particularly high for his online store. He can sell stickers worth more than 50,000 Danish kroner in a single day.
Matt Hiller's business shows a special side of the market. Dissatisfaction can also create unexpected business opportunities. Tesla and Elon Musk continue to create debate and divide the waters.
While some people feel stepped on by Elon Musk and Tesla, not all messages of hatred towards the car brand resonate equally well.
A recent planned demonstration against Tesla's German factory on the outskirts of Berlin only managed to gather about ten angry activists, police say. Read more about it here .
