Ferrari is pouring money into new road cars. In fact, the Maranello people are earning more than 1 million kroner per car. But there is no room for more by 2027.
If you buy a new Ferrari today, don't expect to see it until 2027 at the earliest. The factory in Maranello has no room in the order books.
The brand announces this, while it has emerged that Ferrari will raise a total of 50 billion kroner in revenue during 2024.
If you translate this into bottom-line figures, it corresponds to the fact that every single car of the 13,752 cars that left the factory last year generated more than 1 million kroner in profit after tax.
And even though the Italians are on the way with the brand's first electric car, expectations are not what drives the business. Instead, customers are clamoring for models like the 12Cilindri, the successor to the 812 Superfast.
If you haven't already guessed, this is of course the recipe for a Ferrari, as it 'usually looks'. Namely, a big V12 in the nose, powering a rear-wheel drive without any form of electric assistance.
But the SUV, the Purosangue, which Ferrari insists is not an SUV, is also filling up the order books. In fact, the brand already said when the car was launched that orders should not take up more than 30 percent of production capacity each year.
The full order book is not Ferrari's only 'problem', however. Far from it. The factory is pushing ahead with six new models to be presented this year. The first will be an electric car, which will premiere on October 9th.
Ferrari is not the only luxury car manufacturer with a full order book. Last year, Lamborghini announced that everything with a V12 engine is sold out by 2026. McLaren says the same about its new top model, the W1. Except that it is not available with 12 cylinders.
