William Li is the director of a brand that refuses to have left Denmark. And then he believes that certain electric cars are already obsolete.
Chinese William Li should be at the helm of one of the fastest car brands in the world. But now there are indications that the panic is also spreading in China's car industry.
In any case, Li, who is the director of Nio, is now saying that the development in the electric car industry is going so fast that the cars will become obsolete in a few months.
– If the old systems cannot be updated, it will hurt old users a lot, says William Li.
There may also be something to talk about. Volvo's major brand Zeekr has recently come under fire for launching a facelift of a model just six months after its original launch.
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The first version of the car is not even for sale in Denmark yet. On the other side of the world, several Chinese car buyers are also threatening to sue Zeekr.
And now William Li is warning against a trend he believes can and will affect even more car brands than those in the Geely group (Volvo, Polestar, Zeekr, etc., ed.). In fact, he believes that the entire car industry risks losing customers' trust in this way.
– In the era of smart cars, the rapid change of a fleet is a major problem facing the industry. The car brands must carefully consider the interests of old customers when they launch new products, says the founder and director of Nio to the media Yicai .
William Li instead believes that more car brands should bet more on a strategy that Tesla has followed for years already. Namely the development of software, which also benefits owners of older cars.
– Car manufacturers need to communicate with customers when they roll out updates, so as not to exclude old customers and to stabilize the residual value of used cars.
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