The new electric hatchback AUDI E5 will soon debut at the Shanghai Motor Show. Its size is similar to the Audi A5, and it is part of Audi's major China initiative without the four rings.
A new electric car from a new brand is on the way. The upcoming AUDI E5 will premiere at the Shanghai Motor Show.
The car is an electric hatchback and will be launched under the new AUDI brand, which is aimed at the Chinese market. In terms of size, it is expected to be similar to an Audi A5.
The new AUDI brand was announced last November. It represents a different strategy for the German car giant in China. The brand will not carry the familiar four rings on its cars.
AUDI is focusing exclusively on China with a unique design language. It marks a new direction for Audi in the world's largest car market.
The first model will be the electric car E5. A camouflaged press image shows a car that bears similarities to the concept car the brand has previously shown. The premiere will take place on April 23.
The car is expected to have dimensions close to the Audi A5, giving an indication of the car's space and segment.
The new AUDI brand and E5 specifications
The concept car that the E5 is based on had a 100 kWh battery. If the production model gets a similar battery, it could mean a good range.
Audi or AUDI itself says that according to Chinese range standards, the car can travel 700 kilometers on a single charge.
The exact performance figures for the AUDI E5 have not yet been announced. Audi is expected to reveal all details during the premiere in Shanghai.
The new brand and the E5 model are part of a larger plan from Audi. The car group wants to strengthen its position in the Chinese market.
Audi is planning a big presence at the Shanghai Motor Show. Together with sister companies, they will showcase 19 new models.
This underlines the importance of the Chinese market for Audi and the Volkswagen Group. And that it may be the VW Group's last chance to hold on to just a little bit of the world's largest car market.
Audi's big plans for the Shanghai Motor Show
Among the new models on display are the A5L and Q5L. There will also be an A6L e-tron, an electric version of the popular sedan.
All the new cars will be on display from April 23. This provides a broad insight into Audi's future portfolio for China.
Audi's CEO, Gernot Döllner, has spoken out about how important the upcoming auto show is for the brand.
– In Shanghai, we will show that Audi also delivers in China."
The new AUDI E5 will be an important piece in Audi's strategy for survival in China. It will appeal to Chinese customers with its design and technology.
You can read much more about Audi and their many different models here at Boosted.dk. We have previously written about why Audi recalled 6,000 cars with dangerous defects in Denmark. Read more about it here .
