They wanted to build electric versions of the classic 1960s Ford Mustang and sell them for millions. Now Charge Cars is resurfacing after going bankrupt in July.
British automaker Charge Cars, which focused on electric versions of the iconic Ford Mustang, is back after bankruptcy in 2024.
The brand writes this in a press release .
The company had and now has ambitions to revolutionize the muscle car segment with a combination of classic design and modern electric technology.
Charge Cars had been licensed by Ford to produce electric versions of classic Mustangs from the 1960s.
But despite a striking carbon fiber design and impressive specifications, the company failed to generate sustainable sales. In fact, not a single car was sold.
The multi-million-dollar price tag for an electric car may have deterred potential buyers. Production never got beyond the prototype stage, and the planned 499 Mustangs remained unrealized. In July 2024, Charge Cars had to file for bankruptcy.
But the story doesn't end there. Charge Cars is now reborn with new owners and renewed energy. The electric Mustang with four electric motors and a total output of 544 horsepower is becoming a reality.
The price remains on the high end, however. Buyers should expect to pay around 4.5 million kroner for the electric muscle car. For that price, you get, in addition to the four electric motors and the carbon fiber body, modern features such as an infotainment system, advanced sound system and airbags.
– On behalf of the consortium, I am pleased to announce the acquisition of Charge Cars. '67 establishes a new class of electric vehicles.
– We will now accelerate final development at our new global headquarters in Silverstone, UK, and quickly deliver this exciting luxury car to customers.
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"The Charge brand has enormous global potential and we look forward to revealing more details very soon," said Charge Cars' managing director Paul Abercrombie.
The resurrection of Charge Cars marks a new phase for the company. Whether it is enough to ensure survival and some of the 499 cars is still far too early to say anything qualified. The company has also not wanted to say whether any customers have signed up.
