There are indications that the Nissan Primera is on its way back. At least Nissan has once again sought trademark protection for the model name.
In the midst of Nissan's perhaps most serious crisis ever, an interesting piece of information has emerged in several Southeast Asian markets.
Nissan has sought to have the Pimera name trademarked again, writes Carcsoops .
Nissan applied for protection on February 13th of this year, and so far it is simply listed as 'under consideration' by the authorities.
However, the news could be both bird and fish. The Japanese may have actually just extended their protection of the name. Or it could indicate that the Pimera name is on its way back.
The Nissan Primera, a car model that was once a fixture on European roads, debuted in 1990 as Nissan's take on a mid-size sedan.
Primea could be one of six new cars in Europe
With three generations behind it, the last of which is particularly remembered for its distinctive design and "futuristic" interior, the Primera was in production until 2007, after which it was phased out without a direct successor.
The car was available in several body styles, including a four-door sedan, a five-door liftback, and a station wagon, giving consumers a wide choice.
In the late 1990s, the Nissan Primera achieved notable success in the British Touring Car Championship (BTCC), with a second-generation sedan winning the championship in both 1998 and 1999.
The sporting triumph helped to strengthen the car's image and popularity, particularly in the British market. The Primera was primarily sold in Japan, Europe and the UK, while a sedan variant was marketed in North America as the Infiniti G20 from 1990 to 2002.
In the European market, the Nissan Primera competed with established models such as the VW Passat, Ford Mondeo, Opel Vectra, Mazda6, Toyota Avensis, Renault Laguna and Peugeot 406.
All cars competing for the same buyers in the mid-size family car class. But with the increasing popularity of SUVs, the Pimera's competitors – including the Pimera itself – began to disappear from the market. The only car that hasn't actually done so is the Volkswagen Passat.
Fast forward to 2025 and there should actually be room for a new Pimera. At least if Nissan is to keep its promises.
Last March, the Japanese said they want to have 30 new cars on the road by 2030. 14 have combustion engines, while the majority of the 16 are pure electric cars. However, only six of them will come to Europe.
