Thursday, May 15, 2025

Formula 1 choir takes sponsorship from Kevin Magnussen

While there was no room for Kevin Magnussen in Formula 1, the Dane's former teammate Nico Hulkenberg continues with a sponsor from the Haas era.

The North Jutland software company Admin By Request continues in Formula 1, replacing the sponsorship of Kevin Magnussen.

The money from North Jutland will instead go to the Dane's former teammate and current Sauber driver Nico Hulkenberg.

The company writes this in a press release .

According to the North Jutland company, the agreement is multi-year. However, it is not known how much money Nico Hulkenberg will receive from the contract with the Danes.

– We have been incredibly pleased with the last two years of partnership with Kevin Magnussen. Being involved in Formula 1 and leveraging the sport's massive exposure and network has opened new doors for us in the global market.

Kevin Magnussen has been replaced in Formula 1

And at the same time, it has given us unique experiences that are reserved for the absolute few, says Admin By Request director Lars Sneftrup Pedersen.

There is also joy to be found in the Hulkenberg tenant at having scored the Danish sponsorship.

– I am excited to enter into this new partnership with Admin by Request – one of the leading companies in cybersecurity – as their new global ambassador, says the German.

However, Danish Kevin Magnussen is not completely out in the cold. He also gets money with him into the WEC series, which he drives for BMW Motorsport.

Whether the Danish money can bring Sauber, which will become Audi's factory team from 2026, any kind of success, is another question.

Sauber was the team that looked the most sloppy as the Formula 1 field tested the new race cars in Bahrain ahead of the 2025 season.

According to The Race, Hulkenberg didn't want to answer too many questions when asked about his new racer.

– We clearly have some challenges, the 37-year-old Formula 1 veteran said formally.

Nico Hulkenberg is also replacing Valtteri Bottas, who no longer hides that the switch to Sauber was and is the biggest mistake he has made as a racing driver in Formula 1.

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