As the first of a total of 60 showrooms, Polestar opened in central Oslo. Now the premises are empty. More closures are on the way.
Polestar is moving away from a model with its own stores and online sales. Instead, existing Volvo dealers will handle the task.
After 6 years, the first so-called Polestar Space has closed down. Officially because the brand needs more space.
This is reported by Norwegian BilNytt .
The idea of the exhibition in Oslo was – similar to the locations here – to have a place where customers could look at the cars without necessarily having a salesperson standing there breathing down their necks.
– The choice of location is natural, as Norway is one of the most developed markets for electric cars.
– The store marks the start of a global network that will include approximately 60 such showrooms by mid-2020, said Polestar's then-director Thomas Ingenlath at the time.
According to BilNytt, Polestar has also chosen to close in Bergen. The announcement comes just days after the brand's new CEO made it clear that it will now focus on sales through existing dealers.
Polestar loses over 100,000 kroner per car
After a few difficult years, the new man at the helm of the brand has a clear strategy – more cars need to be sold.
And there is a need for that. Back in August, Boosted reported that the Geely brand loses 125,000 kroner on every car that leaves the assembly line.
At the same time, there is a prospect of a full-scale sales ban in the US. Read more about it here .
At home, the Swedish-Chinese brand can note, conversely, that it has gone from selling 55 cars in January 2024 to now 164 in the same period.
The Danish branch was also able to announce that the Polestar 2 model was the most leased car in Denmark. But that's not enough to stand on its own two feet anymore.
Even though Volvo has passed most of the responsibility for Polestar on to the common parent group, the two brands are still linked to each other. Here in Denmark, for example, Volvo dealers handle sales in several places.
