Since last year, Germany has been trying to broadcast football matches to motorists. In fact, directly into the cars. But that's not something the drivers want.
In January last year, BMW became the first car brand to be able to show its customers Bundesliga football directly in the cars.
Specifically in the latest 7 series.
But it's not really something the owners want. This is confirmed by an investigation carried out by the German media Automobilwoche.
The media writes that themselves.
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Otherwise, the plan is that several car brands from the 2025/2026 season will have the opportunity to bid for the TV rights to a number of selected football matches.
But this, the new survey shows, is something that motorists have at best shown very little interest in.
However, football is far from the only thing drivers want to spend time on in their cars. At Ford, billions of dollars must be saved at the moment. And the brand is considering doing this by removing equipment.
The brand's own mapping shows that motorists are far from using all the equipment that is actually found in modern cars. For example, very few use the option of automatic parking.
The automatic parking function, for example, costs Ford 60 dollars, corresponding to 416 kroner per vehicle. car. But because so few use it, Ford's management is now openly considering whether it can be cut.
This was said by Ford's deputy director Kumar Galhotra earlier this month. Read more about the car brand's considerations in this direction here.
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