He was quite special. That's what Volvo said about Ikea's now deceased founder Ingvar Kamprad. Nothing had to cost anything. Now a Volvo 245 has been built in honor of the rich man.
Ingvar Kamprad gave us Ikea. But the man who in his lifetime managed to become among Sweden's absolute wealthiest persons was also a rather special type.
– He was quite special. Nothing had to cost unnecessary money.
– So the rear window has been replaced with Plexiglas, after he had backed into something in all the years he shorted the car, said Mattias Gustafsson, head of the choir at the then Volvo Museum, when in 2019 the car brand exhibited, among other things, The Ikea founder's Volvo 245 GL from 1993.
Now – 6 years after Kamprad's death – Ikea pays tribute to the company's founder with an almost identical Volvo 245 wrapped in a unique foil.
READ ALSO: Sweden receives fierce criticism for selling diesel at DKK 11.
Ikea's own museum is opening a kind of pop-up shop in Stockholm, and this is where you want to use the Volvo as an eye-catcher.
– With this appearance in Stockholm, we want to make it possible for more people to take part in the stories about Ikea, says Pär Gustafsson, managing director of the Ikea Museum, in a press release .
It might not be easy to see. But in addition to the outer foil, the Ikea people have filled the interior of the car with water jugs. Yes, water jugs. So even Danes can buy the kind in the department stores.
The water jug is called PS 2002, is white and has a capacity of 1.2 litres? Price DKK 12 including VAT. After all, one had to be careful with the money – quite in the spirit of Ingvar Kamprad.
When Kamprad died in January 2018, he was reportedly worth a whopping DKK 380 billion. Before his death, Kamprad regretted to all the Jewish employees of the Ikea group that he had had close ties to the Nazi party in Sweden.
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