Friday, June 21, 2024

Director explains: "That's why Saab died as a car brand"

When the US government rescued the bankrupt General Motors, it was on the basis of a number of strict conditions, including cost Saab his life.

The last car with a Saab emblem from the factory in Trollhättan was bought by a Dane. Read more about it here .

But it didn't necessarily end that way. It's all about General Motors' bankruptcy in 2009. The American car group was actually bailed out by the country's government. But it happened with the message about a drastic diet.

In this way, several car brands were short-changed. It happened to Pontiac, Saturn and Hummer, among others. And then there was Saab, which General Motors bought in 1990. The car brand might well have survived to this day.

This is explained by Robert Anthony "Bob" Lutz, who was deputy chairman of GM's board when it all went down in 2009, in an interview with Motor1 . He was briefly head of General Motors in Europe.

READ ALSO: Denmark's cheapest new car is an 11-year-old Mitsubishi

In that interview, Bob Lutz says that he had been trying for years to convince the rest of General Motors management to sell Saab.

– But it was always: Next year. Wait until next year. And the next year just never came. It was a silly brand.

– A silly brand that sold worse every time we tried to make it more mainstream. And when we did, we didn't sell any cars.

– But when we didn't do anything about the brand that the motoring journalists loved, there were only 100,000 people in the whole damn world who wanted to buy one (Saab, ed.).

Although, according to Bob Lutz, Saab did not sell well enough, there are still many of the brand's cars on the road. In fact, there are so many that spare parts production is now being restarted. Also in the car brand's old factory. Read more about it here .

It may not be the end of Saab Automobile. Because although the Chinese, who bought the bankrupt remains, never revived the spirit of the car brand, the former Saab people continued for nine months under the new ownership.

Several cars came out of that. Among other things, the prototype Emily GT, which Canadian-Lebanese now has the rights to and will send to the streets already this year. Read more about it here .

Read more exciting news from and about the world of cars right here!


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