Friday, April 19, 2024

After a 7-year absence, car brands are returning to Europe

General Motors withdrew completely from Europe when the group sold Opel to the then Peugeot Citroën group in 2017. But now the Americans are back.

General Motors is back in Europe after a seven-year absence. The group, which has shrunk to just 4 brands in recent years, is more than Cadillac.

But it is primarily Cadillac that GM is betting will drive European sales. The first European motorists who can again buy a GM model are the French.

Reuters writes that.

However, the Europeans will only get electric cars, says GM. And it starts with the two-year-old Cadillac Lyriq through online sales from 23 March.

READ ALSO: Danish Le Mans team has closed down

After this, at least one showroom in the French capital, Paris, is also planned. This will be followed by a launch in Germany and several other European countries around the turn of the year.

In fairness, it must be said that General Motors already came to Europe last October. But it was only with online sales and only in Switzerland.

Whether Denmark is included in General Motors' new European adventure is not known. Last year, however, GM's European press manager, Melanie Mosle, kept the cards close to her body when speaking to Jyllands-Posten. She would not reveal whether Denmark is part of the group's plans.

Read more news from and about Cadillac right here!

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