Tesla in Denmark has declined by 56 percent over the first three months of 2025. In the first quarter, there were 'only' 1,549 cars with new license plates.
Tesla's sales in Denmark have experienced a significant decline. Over the first three months of the year, a 56 percent drop was recorded in the number of new Tesla cars with Danish license plates.
At least when compared to the same period last year. This is evident from data from Mobility Denmark, which Ritzau has gained insight into.
Specifically, in the first quarter of this year, 1,549 new cars from American Tesla were registered in this country.
In comparison, the number was 3,556 new Tesla cars in the first three months of 2024. This corresponds to a reduction of more than half, or precisely 56 percent.
This development contrasts with several other car brands on the Danish market. While Tesla declined, manufacturers such as Volkswagen, Hyundai, Cupra and Skoda experienced an increase in their sales figures during the first quarter of the year.
The significant decline in sales for Tesla has had a direct consequence on the brand's position on the list of best-selling car brands in Denmark.
In the first quarter of last year, Tesla took second place on that list, surpassed only by a single brand.
In the just-ended quarter, Tesla has fallen to tenth place. This indicates a change in Danish car buyers' preferences during the period, when other brands have gained ground.
A possible explanation for the development is pointed out by Ilyas Dogru, a consumer economist at FDM, the motorists' interest organization.
He estimates that specific factors surrounding the model range may have played a role in Tesla's sales figures at the beginning of the year.
He elaborates on his opinion on the social media platform LinkedIn :
– Model Y (sic.) sales have halved, primarily due to the new Model Y, which is only now being delivered. The most expensive variants will be delivered in March, while the cheaper ones – which traditionally account for a large part of sales – are only expected in May/June.
Despite "missing models", Tesla is doing well – it will be exciting with May/June numbers (sic.), he writes.
Dogru's comment thus points out that delays in the delivery of popular model variants may be a contributing factor to the dramatic decline, at least on paper.
