Saturday, March 15, 2025

Porsche lays off 4,000 employees – sales plummet

German carmaker Porsche is to lay off nearly 4,000 employees due to falling sales. The money will instead be spent on the combustion engine.

German Porsche is going through a major cost-cutting exercise. Earlier this year it was announced that 1,900 positions would be cut. Now another 3,900 layoffs are being added.

This is reported by Automotive News Europe .

In connection with the publication of the brand's annual accounts, it has become clear that the brand from Zuffenhausen is reducing its workforce by 3,900 jobs and plans to cut further.

The reason is weak sales in China and threats of US tariffs on European cars. Due to a sharp decline in sales in China (down 28 percent compared to 2023, ed.), Porsche is also lowering its profitability target for the year.

Demand for the electric cars Taycan and the new Macan has also been so low that Porsche is spending the equivalent of 6 billion Danish kroner on new plug-in hybrids and models with combustion engines .

Porsche plans to continue offering cars with combustion engines well into the 2030s. In the longer term, the manufacturer is planning a new generation of the 911 and is also considering a new SUV with a new combustion engine at the end of the decade.

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