Back in September last year, Ford pulled the plug on plans for a factory exclusively for the production of electric car batteries. And now the brakes are stepped on even further.
Ford is not quite as enthusiastic about electric cars as the brand has been. In each, the management steps on the brakes once again.
Back in September last year, the brand suspended plans for a factory that will be used exclusively for the production of batteries for electric cars.
And in March 2023, it is a larger, electric SUV the brand will now delay the development of. The money must simply be spent elsewhere.
Bloomberg writes that.
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Specifically, Ford will now instead throw money into the development of cheaper electric cars. The brand's hope is that you can send a smaller electric car to the market at a price of around 25,000 dollars. This corresponds to 170,000 Danish kroner.
A price we can also count on here in Denmark, because a political decision in Christiansborg last year extended the tax exemption that many electric cars today enjoy.
When Ford intends that such an electric car will see the light of day, history does not report anything.
But according to Bloomberg, Ford is changing tracks for one reason only. The production must give black figures on the bottom line as soon as possible.
However, it comes from a car brand that expects to lose billions of dollars on electric cars this year as well. In fact, the losses are so massive that Ford already decided to cut production back in October last year.
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– The narrative that the market for electric cars has stalled has taken over. The market is growing. It's just not going as fast as we expected, said Ford finance director John Lawler in an interview with Automotive News.
Nevertheless, last October it also emerged that Ford loses 36,000 dollars on every single electric car the brand builds. This corresponds to 254,000 Danish kroner.
On the other hand, Ford managing director Jim Farley has also said that he is at the helm of a car brand 'that will continue to build a sports car with a V8 engine'.
– We have always been here with the Mustang. We have the Ecoboost engine and we have the new Dark Horse (with V8 engine, ed.). And we keep investing in it.
– Even if we become the only ones at the plant to build a V8-powered sports car at an affordable price, says Jim Farley.
