Friday, April 19, 2024

Ford has to cut back because no one wants their electric car

Ford is now cutting two-thirds of planned F-150 Lightning production. In return, the brand avoids layoffs.

In an attempt to adjust supply to lagging demand, Ford is now sharply cutting planned production of the F-150 Lightning pickup.

In fact, Ford is now dropping two-thirds of production at the Michigan plant, which many of the brand's employees are being asked to leave.

The Detroit Free Press writes that.

The reduction in the number of employees at the factory must be done by moving labor to other factories, while others will be offered retirement.

READ ALSO: People cannot be forced into electric cars, says car dealer

To the Detroit Free Press, a spokesman for the union United Auto Workers tells that Ford is now dropping the hiring of a third work crew for the F-150 Lightning assembly line.

Of the two work teams already on the assembly line, only one is allowed to continue, while the other is moved to other tasks at Ford's factories.

– They (Ford, ed.) had expected to build 180,000 cars. Maybe more. But right now we are looking at a situation where it could be 55,000 cars, says spokesman Todd Dunn to the media.

It is far from the first time that Ford has had to cut back because the interest in electric cars is far less than the managers had anticipated and expected.

Even before 2024 had begun, the brand had to cut the production target of the Lightning assembly line in half.

The announcement about the markedly lower production came after Ford said in October that the brand is reducing a total investment in electric cars by as much as DKK 82 billion.

Read more news from and about Ford right here!

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