Here in Denmark, Seres has not been available. But in Norway it is not exactly doing well either. So now the importer is trying to boost sales by cutting the price by 200,000 kroner.
Seres was supposed to be in Denmark as early as 2024. But so far the Chinese brand has disappeared. Perhaps because things are not going well in Norway.
The importer is currently only trying out one car here. Namely the large SUV, the Seres 5. However, it has been so little of a success that the brand is now cutting 200,000 Norwegian kroner from the price.
The reduction, equivalent to 128,000 Danish kroner, comes after a year in which only 299 new Seres were registered in all of Norway.
This is written by the industry media Bilnytt .
According to the media outlet, Seres is now looking for several new retailers in the country. Among other things, because the Chinese want to open a so-called "flagship store" in the capital Oslo.
The same idea that General Motors apparently dropped last year in the same city. The American car brand has been planning a European comeback for years.
It should have been with Cadillac as the spearhead in a venture into pure electric cars.
But right now, Cadillac's electric cars, besides those in North America, are only for sale in a few European countries, including Germany and France.
Back in Norway, according to Bilnytt, you don't have to look any further than the used market to find out that Seres is struggling. There are 61 used cars from the brand for sale throughout the country. Most of them are even the importer's own demo cars.
Only in one case is it a car that is driven around on a private leasing contract. You have to pay 25,000 kroner as an initial payment to take it over. And then 3,200 kroner to drive around every month for the next 30 months.
Seres is far from the only brand struggling to get hold of European customers' money. So is state-owned Chinese car company Changan.
As recently as October last year, the brand invited to a European launch in Milan.
However, that invitation fell through just a few days later. Shortly afterwards, it appeared that 'Changan due to European punitive tariffs' was postponing its launch in Europe.
