Saturday, April 13, 2024

Chinese brand in trouble – not expecting to sell more cars

At home, the Chinese brand Nio has gone dormant to flee to Sweden. In Norway, HiPhi is now doing something similar.

HiPhi hardly tells the Danes anything. And now it doesn't look like the brand will land in Denmark either.

In Norway, where the brand was established in late summer last year, there are serious problems. In fact, the problems are so severe that the brand is going dormant.

That's whatTek.no writes.

HiPhi's European director, Kjell-Arne Wold, confirms to the media that the brand's only store in Norway will be more or less closed.

READ ALSO: The import of Chinese cars plummets in Europe

At the same time, the European boss makes it clear that HiPhi no longer expects to be able to sell cars to the Norwegians.

– We were and are very aware that the products we have, especially the HiPhi X and Z, are cars that we have launched with the hope of – not the expectation of – selling some.

– In the world's most mature electric car market, you need to have a product that competes on all levels. We know that we both compete and exceed in range, as we saw in the recent NAF test, says Kjell-Arne Wold.

The test the boss refers to is also 'good' enough. A test that Norway's answer to FDM, called NAF, has recently done shows that the HiPhi Z electric car fared better compared to the Chinese's bid for range.

The news of HiPhi's hibernation comes less than a month after the parent company in China announced that it was immediately halting production. Read more about it here .

Read more exciting news from and about the automotive industry right here!

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