Tuesday, April 29, 2025

Bilmærke's Danish boss fired – "It came as a shock"

The dismissal comes to that extent behind the now former head of Lamborghini's Danish marketing department.

There has been some movement at Semler, which has the VAG import and thus also the Lamborghini negotiation, in Denmark. And it has gone beyond the staffing of the Lamborghini department.

On her LinkedIn profile , a shocked Mia Skjoldstrand confirms that her position as marketing manager for Lamborghini Copenhagen has been closed.

– It came as a shock, as I have been incredibly committed and felt great joy in working with an extraordinary brand like Lamborghini, its enthusiastic customers and friendly colleagues in both Denmark, Sweden and not least at the Automobili Lamborghini SpA factory, it reads .

The press manager at Semler also confirms to the Motor magazine that Mia Skjoldstrand has left the store.

READ ALSO: Tesla is allowed to exploit loopholes in the law, authorities say

The Lamborghini position has been discontinued in Denmark. And the task will instead be handled by Peter Jurland, overall head of marketing under Semler's umbrella of premium brands.

Mia Skjoldstrand herself points to 'economic restructuring' as the reason for the break with the Lamborghini importer.

– Due to financial restructuring at Semler Premium / Semler Mobilty Retail, my position has been closed.

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